Caffeinated

Project: Brand Strategy, Brand Identity, Brand Ecosystem, Website, Packaging

Role: Brand Strategist and Designer in collaboration with Shriya Kallianpur

Caffeinated transforms authentic coffee into a convenient hard candy for young professionals and athletes who need a quick caffeine boost without slowing down. I worked on the brand from the ground up, beginning with competitor research and brand strategy before developing a communication guide to establish its voice and personality. The strategy was then translated into a cohesive visual identity and extended across packaging, material exploration, and an e-commerce experience.